Our Story & Values
Born on the side of the road, built on hope and action.
HOOTSOTRAA was born from a simple belief: no one should be left stranded on the side of the road—literally or figuratively. Founded by Austin Johnson in Rome, NY, we're a movement rooted in real action, not empty promises. We provide complimentary roadside assistance, community mentorship, and volunteer opportunities that inspire lasting change. Our mission is raw, real, and hopeful—empowering people and future generations through tangible support and trust.
- We don't pass by—we show up for our community.
- Transparency in every service, every interaction.
- Empowering the next generation through mentorship.
- Building trust through shared experiences and proof.
- Inspiring real change with hope, not corporate speak.
- Providing roadside assistance without barriers or judgment.
- Creating opportunities for volunteers to make a difference.
- Supporting hardship cases with compassion and dignity.
- Fostering partnerships that strengthen our community.
- Leading by example to inspire future generations.
Meet the Team
The people behind our mission of hope, outreach, and community support.
Austin Johnson
Founder & Director
Austin is dedicated to building a stronger, more resilient community through outreach, support, and hope.
Sarah Mitchell
Community Outreach Lead
Sarah coordinates volunteer efforts and mentorship programs, ensuring everyone gets the support they need.
Marcus Thompson
Roadside Assistance Manager
Marcus oversees our roadside program, making sure no one is left stranded when they need help the most.
Elena Rodriguez
Volunteer Coordinator
Elena connects volunteers with opportunities to make a real difference in our community every day.
David Chen
Mentorship Director
David builds bridges between mentors and mentees, fostering growth and inspiration for future generations.
Keisha Brown
Partnership Manager
Keisha cultivates relationships with sponsors and partners who share our mission of community empowerment.
We Don't Pass By.
The HOOTSOTRAA Approved Trust Mark signifies businesses committed to real impact, community support, and showing up when it matters most.
"Movement over profit. People over performance."
Put Your Business on Our Radar
Join a network of purpose-driven businesses making a real difference in their communities.
By signing up, you agree to uphold the values of community support, transparency, and real impact.